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Adelaide Crows acquire Bite
06/04/2018 4:52 AM ET
 

A new owner has taken control of the Adelaide Bite, proudly presented by SA Power Networks, in a deal that will contribute to the long-term prosperity of the team and baseball in South Australia.

Leading AFL club the Adelaide Crows will now run the Bite and there will be benefits for both organisations and their respective supporter bases including:

  • Contributing to the long-term success of baseball in South Australia through the delivery of a more commercially sustainable Bite team and well supported development pathways;
     
  • Leveraging the scale and systems of the Crows to enhance Member and fan engagement, including improved content production and distribution, game day experience and member servicing; and
     
  • A range of enhanced fan development opportunities nationally and internationally that will grow and broaden the supporter bases of both the Bite and Crows.

Baseball SA and Adelaide Bite President Mark Snelgrove said it was a significant day for the team and for baseball across the country.

"We are thrilled to have the backing of the Adelaide Football Club to ensure the continued growth of baseball in this State and more broadly," Snelgrove said.

"The awarding of this license recognises the Crows' proven track record in sports administration, as well as the importance of Adelaide continuing to be represented at the highest level of baseball in this country."

Baseball SA and Adelaide Bite CEO Nathan Davison said the AFL club's involvement would bring benefits for coaches, players, volunteers and fans at all levels of baseball in South Australia.

"The Crows bring a market leading approach to sports administration and high performance which will support and strengthen the passionate baseball community," Davison said.

"It creates new commercial opportunities, supports the existing hard-working staff and will assist in fostering better talent pathways that will benefit generations to come."

Baseball Australia CEO Cam Vale described the Crows as a powerhouse sporting club and added their involvement in a new era of baseball was exciting for South Australia and the broader competition.

"The Crows are one of the leaders in Australian sport, and the potential that baseball has within their organisation as we push into Asia is enormous," Vale said.

"In 2017 alone, 34 million people went to professional baseball games in Asia which in itself creates a great opportunity for the Bite and in turn the Crows, along with our other ABL teams." 

Crows CEO Andrew Fagan said the expansion into baseball would provide crucial support to another proud South Australian sporting community. 

He added the acquisition was another step in the Club's evolution following last year's purchase of successful Esports franchise Legacy, which also provides exposure to international markets.

"It is important to note that this is about growth, for both the Crows and Bite, and our existing operations will continue unaffected and as per normal," Fagan said.

 "We are looking forward to working with the Baseball SA and its coaches, players, staff and fans to build upon the significant work that has already taken place and deliver improved outcomes for all."

Click here for more information about the 18/19 Australian Baseball League.

For more information about the Adelaide Football Club visit afc.com.au  

This story was not subject to the approval of the Australian Baseball League or its clubs.