Canberra, ACT - The Canberra Cavalry, in coordination with the Australian Baseball League, announced that Canberra Elite Cabs, a subsidiary of Aerial Capital Group will be the new naming rights partner of the Cavalry at a press conference today. The two organisations entered into a multi-year deal, branding the team the "Canberra Elite Cavalry" for the foreseeable future.
"We are very excited about this community based partnership," Cavalry CEO Thom Carter said. "We have always felt like our team and players are elite, we know that the experience here at the Fort on game day is elite, now we have the name to show it."
Canberra Elite Cabs have been part of the Canberra fabric since 1956, providing quality and safe transportation to the residence and visitors to the Australian Capital Territory. Over the years they have had partnerships with the Brumbies, the National Gallery, and ClubsACT.
After unveiling the new team logo that incorporates the "Canberra Elite" brand, Carter continued, "Canberra Elite Cabs have always shown a great commitment to this community and to our fans. They have been proud partners of the organisation for years and we have worked together to ensure that fans and families have safe and easy transportation to and from the ballpark. This long-term agreement signals a continual partnership between this great company and the community they serve.
Joining Carter, Aerial Capital CEO Mark Bramston spoke of their reasoning and desire to expand their partnership with the Cavalry. "Aerial Capital Group is keen to be a part of the Canberra Cavalry's future development. With the support of local business and the community, we believe that the new stadium will be one of Canberra's great successes".
Canberra Elite Cabs take over as naming rights partner from Rolfe Renault, who held the distinction for the past two seasons. "We are grateful for the continual support that Richard Rolfe OAM and Rolfe Renault provide to the Cavalry," Carter said. They will continue on as a major partner of the organisation.
With the new partnership the Cavalry are encouraging fans to now "Catch A Cab" to and from the ballpark and to remember that just as players are driven home safely to score runs, Canberra Elite Cabs can drive you home safely wherever you are.
The Canberra Elite Cavalry season gets underway on Thursday, 6 November against the rival Sydney Blue Sox at the Fort in Narrabundah. After coming off winning the Asia Series in November 2012, a first for any ABL team, as well as winning the 2012-13 ABL season and coming runner up in the 2013-14 ABL Season, the team hopes to continue the winning tradition.
Currently memberships and group outings are available by contacting the Cavalry offices at 6295 8379 or at the Memberships page.