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ABL announces partnership with Be the Influence
League, ABF join Tackling Binge Drinking campaign
11/01/2012 1:29 PM ET
Australian baseball joins fourteen influential sports with the aim of tackling binge drinking.
Australian baseball joins fourteen influential sports with the aim of tackling binge drinking. 
SYDNEY, 1 November - The Australian Baseball League and the Australian Baseball Federation are the newest members of the Be the Influence: Tackling Binge Drinking campaign, forming a landmark partnership for the sport.

The funding, out of the $25 million government sponsorship initiative, aims to promote a responsible drinking message - particularly with young people.

Australian Baseball League CEO Peter Wermuth said the sport is thrilled to join up to the initiative.

"The Australian Baseball League is very excited about the new partnership as it perfectly aligns with the Australian Baseball League's goal of providing a fun, family-friendly environment at games," Mr Wermuth said.

Australian Baseball joins football, basketball, netball and swimming among just some of the fourteen influential sports to be tackling binge drinking.

Australian Baseball Federation CEO Brett Pickett said this partnership is a reinforcement of baseball's position as a healthy and positive sporting choice for Australians.

"Aligning our National League and Senior National Championships with Be the Influence allows us to actively promote a positive health message to many young Australians, especially as the sport continues to grow in popularity and participation".

The Be the Influence campaign launched in June 2012 is a part of the Gillard Government's national anti-binge drinking strategy.

The new sponsorship agreement acts strictly as an alternative to alcohol sponsorship at Australian Baseball League games and does not affect the pourage rights and service of alcohol at stadiums and events during the season.

This story was not subject to the approval of the Australian Baseball League or its clubs.